Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

People’s Uniques 2024

Discover and vote for your favorite six Trollbeads Uniques, chosen and voted by the Trollbeads community. The winning beads will become a limited edition collection. Winners announced on July 19, 2024. Collection available in stores and online on October 18, 2024.

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The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Shop Winning Beads

The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Shop People's Uniques 2021


People’s Bead 2024

For the 16th time, we invite you to People’s Bead. This is one of our most exciting events where YOU can become a Trollbeads designer.

People’s Bead is a bead inspired by people, designed by people, and selected by people.

The kicks off on February 5th 2024 so be sure to check the link below to see how you can get involved period.

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Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

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Happy Birthday 2024

Happy Birthday 2024 is a new limited-edition faceted glass bead. It's a fantastic way to mark your special day and enjoy your birthday everyday with Trollbeads. Due to high demand the bead sells out fast, so we recommend ordering early to avoid any birthday disappointments! 

Happy Birthday 2024 Bead


Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December. Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world. Every Christmas card received is another chance to win a prize. Join us during this magical event at a magical time of year!

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Found a Bead

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiling beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiling beads. "Found a Bead" was an extremely successful event and we look forward to the next one.

"Believe you can and you are halfway there."


Morning Sky is the official Global Event Bead 2023. The bead is a limited edition glass bead with a very special faceted cut – unlike any other bead in the collection. Available on special Trollbeads events only.